Case Study Example | Topics and Well Written Essays - 1500 words - 10

Case Study Example The purpose and the competitive strategies that give an organisation an edge over the competitors are known as the strategies of the organisation. Goals are sometimes stated in the company intent that is published at the start of a year. The strategies define the action plan that is adopted by the organisation so as to efficiently allocate the available resources and achieve the goals. Thus the scope of operations and the relationship that exists between the employees, competitors and customers are defined by the goals and strategies of the company. The employee turnover rate at Printzhof Press was very low and the leaders helped to achieve that end. The sales model of Printzhof was different than its competitors. Whereas most other publishing houses had â€Å"sales rep† who were in charge of contacting different professors and customers in a wide range of disciplines, Printzhof had â€Å"publishing rep† that focused on limited number of disciplines. Thus Printzhof used the niche strategy and catered to a lesser number of disciplines. Their publishing reps made it a point to attend a number of professional events that would inform them about the latest trends in teaching and research. After detailed analysis they would get in touch with the experts who would like to develop a working relation with the publishing house. Structure of a company is the hierarchical structure of the lines of authority, rights, duties and communications that exist in the same. It helps one determine the roles, responsibilities and power that exists in an organisation and the flow of information in between the different levels. It also helps an organisation identify each post, the functions that are expected from that and to whom that person holding the post would report to. This organisation structure assists an organisation in achieving the goals that have been set by the same. Generally in a centralised organisation